The staff has been talking a lot about the community as a whole, and here are some of the things we've mentioned.
Firstly, the people you see and the players you interact with each day on Squidboards / Reddit / Discord are only a slight portion. A lot of people that still play the game are the casual, silent majority that are lurking in the shadows. Especially in a game aimed towards a younger audience, the community won't be filled with people like us. The kids, the parents, and the casuals are people we need to take into account when looking at the community as a whole.
Secondly, remember that this is only the Western scene. Japan has a whole community of its own. If we could tap into that and communicate with them on the same level we do with each other, then these places would be incredibly more lively.
Thirdly, and this has been brought up by many community members such as Eirik, 1TwoQ, and some of the staff, there's been a major lack of entertaining content, which is driving off people as well. And to be fair, what was there to talk about for that period when Splatoon cut off updates and Splat 2 hadn't been announced? Chuggaa helped sustain a little bit, but other than that all we really have are occasional videos and competitive centered content. Like I said before, the majority that we need to open up to doesn't like to think of themselves as competitive players. They want entertainment. And so, a lot of players left to go play other things.
Splat 2 will help this mucho. Even now, I'm seeing the Welcome Center gradually picking up steam, especially when newer info comes out. Not only that, multiple people have come back to the forums, which is exactly what we need. The old faces need to come back. People have loved this game once, and they can love it again. It's all a matter of retention, in my eyes, and that is dependent upon how much the silent majority enjoys the content.
Think about Melee. There are just above 2,000 people that enter super majors. That's so incredibly small to the hundreds of thousands that tune into Twitch streams and watch the tourneys. Only a small percent are actually competing at top levels. And what is the most watched, most impressive piece of content in that community besides the game itself? A Documentary (Wombo Combo is a meme and therefore doesn't count). Not a guide, not an analysis of a match, and not even a combo video or top ten. Only around half of the stuff the top players do in terms of content is actually playing Melee. Look at how successful they've been. I'm not saying we need to become the Melee community, but some of the things they do are things we can model.
I understand how much of a textwall I just wrote, but I really want to hear everyone's opinions on the state of the community and how we can revive and retain the active player-base. I'm really glad someone made this thread before we did, because it's a bit of a problem, and it needs the community to address it.