Yeah I definitely don't want to just kick up another event and slap it together and be like, "okay we have a competitive event for competitive players, and now an event for you!" I want it to be tailored to you players, not just something for you all that you may not want in the first place. Any ideas totally don't have to be "event" based.
I definitely want to do forum-based and social-media based contests or things based on those platforms. Screenshot/video challenges are a great idea actually, will definitely keep that in mind. Stuff like get a particular shot, or do a trick, or something like that, yeah those are cool ideas.
I've also thought of art contests and then forum stuff like "Post of the Week" or "User of the Month" or something like that.
I definitely want to focus on community, forum/social media based things (contests, threads, etc.) rather than doing another event series.