There's been a lot of complaining on Miiverse and these forums regarding how the winning team is determined during Splatfests. I want to keep my SEVENTY-TWO SUPER SEA SNAILS away from these copious levels of salt, so I'm going to take the time to explain the justification for the popular vote.
While admittedly imperfect, the popular vote exists to correct an advantage the less popular team has due to the matchmaking system. The more popular team will often play "Dog eat Dog" matches against itself, meaning that the more popular team has to play more overall matches to contribute the same amount as a player on the less popular team. And I don't know about you guys, but two and a half straight hours of Turf War to get to max rank is enough for me. As soon as I hit King, I'm done.
Nintendo has already buffed the win multiplier to x4. Unless they change matchmaking to guarantee no Dog eat Dogs the popular vote has to stay. Stop complaining, and I'll see you all on the splattlefield.